Basics of Search Engine Optimization ( SEO )

Basics of Search Engine Optimization (SEO) and It’s Importance in the digital marketing world. The first thing comes to mind while thinking about SEO results for the website is “It is very difficult to rank for good positions and the process is very time-consuming”, Right? Yes, it is definitely difficult to rank for good position when you have tough competition in the market for your business products and services, but it is not impossible.

First, we need to understand what is SEO?  I am not going to tell you the typical Wikipedia type definition of SEO. In simple words, SEO is the process to boost your website online presence by optimizing and understanding Search engine behavior. To do so, you have to make changes according to the SEO tool test results and the changes you make to your website are known as an ON PAGE SEO factors and this process called ON PAGE SEO. Now you will think what the tools should be used for on-page SEO. You can find all the on page SEO tools here. (We will write another article here and give link to the article).

Digital Marketing & SEO Service Provider
Digital Marketing & SEO Service Provider

The on page SEO is an important factor in the whole process. Without having a perfect website for a search engine, you cannot go further for marketing your services or products. Once you do all these changes according to the requirements, it becomes easy for Google crawlers to find, crawl and index your website in the search engine database. Now you think, how can search engine bots (crawlers) can get to know about your website? For this, you need backlinks for your website, because the crawlers reach to your site using links from one domain to another domain. To understand the whole process of crawling you can go to this guide. (

Confused with all these things? No, you should not be. Because the SEOs have given this process a name called “OFF PAGE SEO”.  To build links for your website using various external sources is called OFF PAGE SEO process. There are many off page SEO activities you can do for the site, depending on your niche business category and competition.

Now, let’s move on the importance of SEO. Why does your business website need SEO?  In the today’s world of the Internet and mobile technology, there are lots of services and products you can see online and all of the website owners do the various marketing for boost sales and revenue, SEO is one of the most effective and cost efficient ways of doing so. Though it takes time, but the results from this process is long lasting. If you apply the right process at the right time, your efforts definitely show flying colors on the Search Engine Results Page. All you need to have is an expedited SEO person or a well-known SEO consultancy, who can guide you to the right path to do SEO things.

SEO is an organic online marketing strategy, where you don’t need invest high amount, unlike advertising and media. It is the biggest benefit if you plan to spend fewer budgets on marketing. All the best for your efforts on SEO and be in touch in case of any query. You can share your thoughts in the following comment section.

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